WELCOME TO YOUR MONETIZE IT BOOK & Book BONUSES!
We decided to go above and beyond and not only give you a free copy of the book… but we also filmed a Deep Dive Of each chapter in a series of Bonus videos And Extra resources!
MONETIZE IT: The Complete Step By Step Guide On How To turn Your Gifts, Knowledge, And Passion Into A Profitable Online Business
Welcome to the creator economy, where people like you and me and turning what they already know into million dollar online empires. Whether your goal is to build a 6 figure digital course business or a 7 figure coaching empire, Monetize It will show you how to build an online business you love.
Chapter 1: What Business Are You Really In?
Chapter One is all about the ‘3 layers of selling’ and identifying which ‘layer’ you’re currently selling from. We’ll look at the difference between a money ‘chaser’ and a money ‘attractor’… along with helping you create a business and brand that truly stands out! Enjoy!
Chapter 2: Success Won't Make You Happy, But Happiness Will Make You Successful.
In Chapter Two we move away from chasing achievement and instead dive into the art of fulfillment. How you show up within your life is a direct reflection of the growth and trajectory of your online business. I will share with you fundamental mistakes I made so you don’t get lost building a business you ultimately end up hating.
Chapter 3: Your Story Is Worth Millions.
You don’t need extra certifications or fancy degrees in order to launch your online business. Now if you have them, great, however it’s not a requirement. In Chapter Three I will explain how injecting your story into your marketing by using our ‘Freedom Wheel’ exercise will build an authentic connection with your audience so you can serve more clients and stand out online.
Chapter 4: Serving Everyone Will Leave You Broke.
In Chapter Four Shana dives into the importance of being a specialist and will guide you through our ‘Four Layers of Finding Your Niche’ exercise. This will help you position yourself as an online expert speaking directly to the pain of your prospects while providing a specific transformation so you can attract your perfect clients!
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Chapter 5: Going Deeper Down The Niche Rabbit hole.
If you don’t have a profitable niche, it will be very hard to attract sales online. In Chapter Five Shana takes you deeper into specific messaging within your niche. This will help you avoid fundamental niche mistakes so you can attract your perfect clients right from the start!
Chapter 6: The 3 Digital Prisons.
In Chapter Six, Shana shares with you the 3 digital prisons many course creators, coaches and online experts find themselves in. She gets vulnerable, shares her personal experiences, and gives you actionable steps so you can save yourself time and energy by avoiding these!
Chapter 7: Marketing Made Simple.
You can be the smartest most educated human on the planet yet still fail at your online business. Why? Because 1 or more of these 4 engines are not working! In Chapter Seven I’m going to explain the only 4 marketing engines you need to focus on when building your online business!
Chapter 8: Your Offer And Positioning It Right!
The fact that you made it this far means you have a commitment to growing your online business! Chapter Eight is the backbone of your business because if you get your offer right (you’ll do very well), but if you get your offer wrong (it won’t sell). In this chapter we’ll dive into your product, positioning, and guide you through our ‘Signature Process Exercise’ so you can build an irresistible offer.
Chapter 9: Let's Talk About Getting Paid.
Like most newer business owners I made massive mistakes when it came to money, getting paid and knowing the profit margins of my business. In Chapter Nine I will share with you over 8 years of financial mistakes to avoid and guide you through what we call your ‘Survive, Grow and Thrive Numbers’, so you have a solid financial blueprint for your online business.
Chapter 10: lead
Generation That's Not Desperate.
Generation That's Not Desperate.
There are $5000 programs out there that claim to teach you marketing and lead generation, where all they are teaching you to do is cold message 100 people a day using the same script. We don’t teach that. In Chapter Ten, I explain specific lead generation principles you need to use, along with 3 lead generation methods you can apply directly to your online business so you can have qualified coming to you!
Chapter 11: Using Social Media To Build Relationships.
Consistent content marketing on social media platforms is essential for any online business, but you need to be on the right platforms. In Chapter Eleven, I explain our ‘Platform Intersection’ diagram so you can choose the best social platforms for your product. I also explain content marketing mistakes, how to be consistent with your content, and ways to leverage your social media so you can build relationships which can turn into business revenue.
Chapter 12: Sales As A Vehicle For Being Of Service.
If your marketing is done right, it should already be doing the selling for you. However, if you truly dislike sales this chapter was written specifically for you! In Chapter Twelve Shana explains five sales perspectives, so you can have a better relationship with sales. She will walk you through actionable steps you can apply directly to your online business which will lead to more clients and more revenue!
Chapter 13: Are You A Leader?
Leadership isn’t just about leading a team or a company. Leadership is about how you are showing up every single day within your life. In Chapter Thirteen I will ask you some deep questions for you to self assess if you are in alignment within your life and online business. We want to ensure you are showing up as a true leader for your clients and customers!
MONETIZE IT
Everything You’ll Ever Need To Help Turn Your Knowledge, Passion, and Experience into a profitable online business You Love.
(Formally Known As The Coaches U)